Our Leadership Team

John Baker

Chief Financial Officer

John Baker

John Baker is an accomplished leader in finance and accounting whose two decades of experience encompass a wide range of industries, including healthcare.

His expertise includes startups, turnarounds, mergers and acquisitions, SEC reporting, currency and commodity hedging transactions, and hands-on management of all general accounting functions.

Most immediately prior to joining our company in 2014, John served as Corporate Controller for Direct General Corporation, a provider of auto insurance products in Nashville. His experience also includes various leadership roles in finance and accounting with companies in consumer goods, wireless communications, high-tech manufacturing and e-commerce. He has worked in both the private and public sectors and with a Big Four accounting firm.

John is a certified public accountant and holds a Masters of Science degree in Corporate Finance.

In addition to his responsibilities with Xtend, John serves as an Adjunct Professor of Accounting at Belmont University.

Xtend has helped us increase our cash flow, reduce the days in A/R, and improve the efficiency of our business operations.

Colorado Hospital

Xtend provided quality work, did a good job of following up on our accounts, and have been the best outsourcing partner we have ever worked with.

Washington Hospital

We have seen nearly a 200% increase in cash recovery of our accounts with balances under $2500.

West Coast Hospital

They solved an issue with Medicaid that had been ongoing for nine months. It took them two days to identify and correct.

Texas Hospital

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